LinkedIn has become much more than a career transition tool. When used properly LinkedIn is a powerful business tool. In this webinar, we will explore who should be using LinkedIn as a business tool as well as the three activities you need to execute on LinkedIn to create real business value. Attendees of this webinar will be exposed to ideas and best practices which when adopted can provide the framework for using LinkedIn as a business tool.

Why Should You Attend

LinkedIn has been purchased by Microsoft not because it’s a social media fad, rather because it provides significant business value to those who learn to use it correctly. In today’s highly connected and social communities LinkedIn is a business tool that should not be ignored.

Area Covered

• Privacy and Settings
• Personal Profile
• LinkedIn Network
• Sending & Receiving Invitations
• Sharing and Engaging on Content
• LinkedIn Messaging System

Learning Objectives

• Discover the best practices of building a professional LinkedIn Profile.
• Understand the best practices and tactics of growing a relevant LinkedIn Network
• Explore and learn the best practices of building a professional reputation using LinkedIn.
• Become aware of the value of using the philosophies of Search Engine Optimization best practices in their LinkedIn Profile.
• Become exposed to the best practices of sending and receiving LinkedIn Invitations focused on your business goals.
• Review the purpose and tactics of engaging with your LinkedIn in meaningful ways.

Who Will Benefit?

• Business Development Team
• Sales Team
• Account Management Team
• Marketing Department
• Executive Leadership
• Recruiting Professionals
• Operations Management
• Talent Development Professionals